In the present scenario, the World is moving towards digitalization indicating the importance of Digital Marketing. Digital Marketing is a way of connecting to your potential customers online and converting them to sales or generating sales.
Digital Marketing is simply connecting with people, influencing them, and a way to sell your services. It has different digital channels like Search Engines, Websites, Social Media, Email, Mobile Apps, etc. Almost all businesses directly or indirectly need Digital Marketing to create their brand awareness and presence in the competitive world.
Importance of Digital Marketing:
Digital Marketing plays an important role in making successful businesses and creating a presence in this fast-moving world. In the present scenario, the internet is evolving and online internet users are increasing day by day, everyone wants to be online. Almost all services are available at our fingertips.
Digital Marketing works on different strategies which help your webpage to rank top in the search engine result page, your presence in the market, brand awareness, generate organic traffic & paid traffic.
Let us discuss some of the Digital Marketing Channels
→Search Engine:
As per the stats, 48% of people use search engines for getting information about their queries. Google, Yahoo, Bing, etc are different search engines used by consumers for queries. 90% share is occupied by Google search engine. Digital Marketing Strategies helps your website to rank top in search engine result pages.
→Websites:
Websites are very important for any business type to display its products or services to potential customers and generate sales from them. To generate more traffic for your website you need brand awareness and advertise your products using different media channels. Digital Marketing helps you to generate a wide range of traffic for your website, creates brand awareness, and increases sales.
→Social Media Channels:
Social Media is a huge platform for creating brand awareness, advertising, and marketing. 59% of the world population is using social media and is active in social media. Some of the social media channels like Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, etc. Social Media plays a vital role in Digital Marketing which helps in generating high website traffic and increases business sales. You can create ads, posts, videos, etc, and run campaigns to create awareness & can make audiences visit your website and purchase your products or services.
→Emails:
Marketing through emails is also a big platform for Digital Marketing. Using Email you can interact with your customers, send updates, new product details, special offers, discounts, and many more, which helps in creating your positive response towards customers and generate more website traffic.
→Mobile Applications:
Nowadays everyone is having a smartphone in which you get some applications pre-installed and some you install according to your requirement. Maximum applications are free to download. So, for earning purposes they display ads in their application interface which are sponsored by business persons. Mobile application is also a great channel for advertising your products and services. Some brands have their own applications for showcasing products and services like Flipkart, Amazon, Swiggy, BigBasket, etc.
Problems Digital Marketing can Solve:
→Target Audience:
Many have this target audience problem like, their website is getting good traffic and clicks, but the conversion rate is very low, this problem may be of getting wrong audiences to your website. You should target a fixed category of audiences according to your products or services because of the audience visiting your website is not interested in your products or services, they may go back.
→Landing Page Experience:
When a customer clicks and lands on the landing page, the visual experience should be effective and attractive. The landing page should be engaging so that the customer can spend some time and can make a decision on buying the product or services.
→Social Media Presence:
In this Internet world people are more active on social media and you as a business person should be active on social media platforms. By daily posting updates, offers, discounts, engaging the audience by running quiz campaigns, asking answers for questions, entertaining graphic games, making crazy challenge videos, etc can create your social media presence.
→Lack of Good Content:
For a website to rank top on the search engine result page, content plays an important role in the SEO process. You Should be good at content creation and include relevant top-ranking keywords in your content.
→Budget Management:
Budget is a big problem for every business in the market. Companies spend lots of money on marketing, which should lead them in increasing sales but it’s not happening due to a lack of budget management. Digital Marketing gives you a lot of management strategies and helps in reducing the marketing budget and increasing sales & conversion rate.
Different Digital Marketing Strategies:
→Search engine optimization (SEO):
Search Engine Optimization is a process of optimizing the content, descriptions, page setups, to increase the website traffic and to place your top in the Search Engine Result Page(SERP). If you don’t want to invest more money in advertising and generate organic website traffic then, you are at the right place. The SEO process helps you increase organic traffic.
→Search engine Marketing (SEM):
Search Engine Marketing is a marketing strategy that deals with creating ads and publishing them on search engine result pages using different advertising tools. With this strategy, you can run different Google ads like search ads, display ads, video ads, email ads, etc to advertise your products and services by consuming some capital.
→Pay-Per-Click Advertising (PPC):
Pay-Per-Click itself defines that you should pay for each click. PPC is an advertising strategy used to advertise your products and services to generate leads or conversions. In PPC, the best point is you have to pay only for each click that customer clicks, not for the number of impressions.
→Social Media Marketing:
Social Media Marketing is a marketing strategy that deals with the different social media channels like Facebook, Instagram, LinkedIn, Twitter, etc to advertise your products or services so that sales can be increased. SMM can be both paid and free advertising according to your needs. You should be more active on social media and update yourself according to the trending topics, customers’ interests & requirements. Social Media is a huge platform for you to advertise, which leads to brand awareness, high website visits, customer engagement and converts them into your business sales.
→Content Marketing:
Content Marketing deals with the content assets like blogs, infographics, social media posts, content in web pages, videos, etc to build good quality content which creates a positive customer experience and drives clicks, leads, and sales. When your content is relevant to your audience, which secures you as a trustworthy source of information, and decreases your marketing efforts. As people are more educated and understand the market your content should convey your thoughts directly to the customer and create a good experience.
→Email Marketing:
Email marketing is the oldest way of internet marketing and in the present digital market it still has a strong following. Email Marketing is mostly used for sending updates, special offers, discounts, new product launch details, etc to keep the customer updated about our brand and to create customer loyalty.
Conclusion:
Digital Marketing is the future of the fast-moving Digital World. Digital Marketing has made businesses more successful and connected directly with the customer. The Internet is evolving like air, which is present everywhere we go. Digital Marketing is directly linked with the internet. Digital Marketing made everything simple and so user-friendly that every businessman can adopt it and make himself/herself successful in this competitive world.